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Lenders prove that payday loans are often the only available way to get money for customers with bad credit history or who can not obtain another lower-interest alternative, such as a bank loan or a credit card. In their turn, critics say that the most of borrowers find themselves in a worse financial situation when they have to repay their loan. Many of them get trapped into a cycle of unsecured debt. Statistics compiled by the Center for Responsible Lending show that the large part of the payday lending's profit comes from repeat consumers who can not repay prior loans on the due date and instead prolong their loans, paying extra fees each time.

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